Our Story
Hi, I’m Deepesh Pandey, and before I became the founder of The Earthy Elegance, I spent over seven years in the e-commerce trenches — helping other brands build their online empires. From setting up Shopify stores to finding winning products, I was the “behind-the-scenes guy” making other people's brands shine.
But deep down, I always had this itch — the desire to build something of my own, something that felt personal, aesthetic, and meaningful.
That’s when The Earthy Elegance was born.
Back in 2021, I had a spark of an idea — "Why not launch a home decor brand?"
Home decor has always fascinated me. It’s not just another industry — it’s something that touches everyone’s life. Whether you live in a small studio or a lavish villa, you’re always decorating, rearranging, or adding that extra little something to make your space feel like home. And so, without overthinking it (maybe I should’ve!), I launched my first product on Amazon US — a ceramic vase set of three.
Now here comes the fun part...
I had BIG dreams, but a very small plan. I ordered 500 units of that vase set thinking, “This is it. We’re going to be the next big home brand.” Spoiler alert: we weren’t.
Sales trickled in slower than my morning coffee, and the boxes of unsold vases became a part of my own home decor. But instead of giving up, I learned a valuable lesson: home decor isn’t a one-product game. It's about variety, design, uniqueness — and understanding what people actually want in their homes.
So I took a step back, regrouped, and went all in.
Today, The Earthy Elegance is more than just a brand — it’s a growing movement.
We now proudly offer a wide range of home & living products — from wall hangings, mugs, candles, and blankets to handcrafted dining tables sourced directly from Jodhpur’s finest artisans. You can find us on Amazon India, Amazon US, and of course, right here on our own website.
Our dream is simple but big: to make The Earthy Elegance your go-to destination for all things home decor — with products that are unique, personal, and full of character. We're building a brand where creativity meets comfort, and where every product feels like a story waiting to be told in your home.
So come along, be a part of this journey — because we’re just getting started.
And yes, we promise not to ship you 500 ceramic vases (unless that’s your thing).
Thank you for being here. Let’s make your home a little more elegant, one piece at a time.